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Starbucks Press Release


Tri Events Logo             30 years of triathlon excellence…


[For Immediate Release

[Tri Events Announces Alliance with Starbucks

West Covina, CA (February 24, 2012) - Tri Events, Inc. the proud sponsor of the “Worlds Longest Running Triathlon
Series” is pleased to announce its partnership with Starbucks, the world’s top coffee retailer and most recognized
brand in the world.

“We are pleased to have Starbucks on board with us for our upcoming 30th Anniversary celebration. Our athletes
will have a treat to look forward to upon arrival at our events with the familiar Starbucks coffee brand to greet
them.” stated Carolyn Wolk, Race Director for Tri Events, Inc. “Besides great coffee we are drawn to the Starbucks
brand because of their community involvement, ethical sourcing, environmental concerns, and their commitment
to wellness which is displayed in the foods and coffee they serve.”

According to Steve Lane, Retail Store Manager at the 17th Promenade, “We are happy to be a part of the Tri Events
experience as they celebrate 30 years of triathlon excellence.” Lane went on to add “In addition to bringing the Tri
Event athlete some great food and coffee to help them prepare for their event we also wish to create awareness
about the social responsibility this company brings to our local communities which we serve and our partners
whom we source with around the world and that speaks volumes.”

Company Profile

Tri Events Inc. is the proud sponsor of the “Worlds Longest Running Triathlon Series.” Commencing operations in
1983 it is one of the longest operating and successful niche sports marketing companies in the industry. Its brands
include the Los Angeles Triathlon Championship Series, celebrating its milestone (30th) Anniversary in 2012. Tri
Events also offers a shorter fan favorite course titled the Los Angeles Tri Express.

We conclude our season in the fall by hosting the Bonelli Olympic Distance (The BOD) and the ever popular
Steamboat Triathlon. We pride ourselves as a "grass roots" organization and make it our goal to provide our
customers, the athletes and sponsors, with a world class experience and strive to “get things right” minus the
corporate red tape. We are honored to have many of the most recognized elite athletes in the sport year after year
call "Bonelli" and the "LA Tri-Series" a regular stop in the annual circuit.

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Media Relations:

Alex Soto (951) 217-7207



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