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Polar Press Release


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Tri Events Announces Alliance with Polar
West Covina, CA (March 12, 2012) - Tri Events, Inc. the proud sponsor of the “Worlds Longest Running Triathlon Series” is pleased to announce its partnership with Polar, the top manufacturer of fitness assessment technologies and heart rate monitoring equipment.

“Our new association with Polar is one that we look forward to cultivating in the years to come” stated Carolyn Wolk, Race Director for Tri Events, Inc. “The Polar name is a well established brand to the athletes we serve and we are confident our partnership will mutually benefit both our organizations.”

According to Suzy Degazon, Polar sponsored athlete, “The union between Polar and Tri Events brings two companies whose mission is to bring the best in fitness technologies to the multi sport athlete at a Tri Event sponsored event.” Degazon also mentioned “The Los Angeles Triathlon Championship Series is a great early season event to determine your fitness level. The use of a Polar heart rate monitor will assist an athlete to better prepare for their summer and fall racing and training sessions guaranteed.”

Company Profile
Tri Events Inc. is the proud sponsor of the “Worlds Longest Running Triathlon Series.” Commencing operations in 1983 it is one of the longest operating and successful niche sports marketing companies in the industry. Its brands include the Los Angeles Triathlon Championship Series, celebrating its milestone (30th) Anniversary in 2012. Tri Events also offers a shorter fan favorite course titled the Los Angeles Tri-Express.

The season concludes in the fall with the Bonelli Olympic Distance (The BOD) and the ever popular Steamboat Triathlon. Tri Events takes pride in being a "grass roots" organization with the goal of providing our customers, the athletes and sponsors, with a world class experience. Tri Events is honored to have many of the most recognized elite athletes in the sport year after year call "Bonelli" and the "LA Tri-Series" a regular stop in the annual circuit.
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Media Relations:

Alex Soto (951) 217-7207



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