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Hammer Nutrition

Tri Events Announces Alliance with Hammer Nutrition

30 years of triathlon excellence…

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 Hammer Nutrtion Logo

West Covina, CA (February 21, 2012) - Tri Events, Inc. the proud sponsor of the “Worlds Longest Running Triathlon Series” is pleased to announce its partnership with Hammer Nutrition, an industry leader in the science of endurance sport fuels, energy drinks, essential supplements, and diet enhancement products.

“Hammer Nutrition has been fueling our athletes through our finish line for many years now. We are grateful for their ongoing support to our long standing events and will continue to promote the Hammer brand to our athletes and spectators” stated Carolyn Wolk, Race Director for Tri Events, Inc. “The Hammer brand of fuels is frequently seen at our events and is well respected in the triathlon community which is why we enjoy our partnership with Hammer Nutrition.”

According to Steve Born, Hammer Nutrition Fueling Expert, “The alliance with Tri Events makes sense for Hammer Nutrition because they understand the importance of proper nutrition to sustain their athletes during competition. The Southern California market is the Mecca of triathlon and we are happy to be part of the long and rich history Tri Events has pioneered in the triathlon industry.” Born went on to add “We look forward to continuing our support and providing our exemplary line of fuels, support, and  knowledge resources to the Tri Event athlete.”

Company Profile

Tri Events Inc. is the proud sponsor of the “Worlds Longest Running Triathlon Series.” Commencing operations in 1983 it is one of the longest operating and successful niche sports marketing companies in the industry. Its brands include the Los Angeles Triathlon Championship Series, celebrating its milestone (30th) Anniversary in 2012. Tri Events also offers a shorter fan favorite course titled the Los Angeles Tri-Express.

We conclude our season in the fall by hosting the Bonelli Olympic Distance (The BOD) and the ever popular Steamboat Triathlon. We pride ourselves as a "grass roots" organization and make it our goal to provide our customers, the athletes and sponsors, with a world class experience and strive to “get things right” minus the corporate red tape. We are honored to have many of the most recognized elite athletes in the sport year after year call "Bonelli" and the "LA Tri-Series" a regular stop in the annual circuit.

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Media Relations:

Alex Soto (951) 217-7207



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