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Core Power

Tri Events Announces Alliance with Core Power

Tri Events Logo Core Power

West Covina, CA (February 7, 2013) - Tri Events, Inc. the proud sponsor of the “Worlds Longest Running Triathlon Series” is pleased to announce its partnership with Core Power.

“Tri Events is pleased to announce our continued relationship with Core Power for the 2013 season” stated Carolyn Wolk, Race Director for Tri Events, Inc. “Core Power is a delicious post-workout recovery drink that can be used not only after your triathlon races or training sessions but also after hitting the gym or an aerobics class.”

Wolk went on to state, “Now I’m no nutritionist but it is a well-known fact that a good balance of protein and carbs optimizes muscle recovery and growth. With 5 different flavors to choose from your sure to find one or several flavors that’s right for you.”

“The partnership between Core Power and Tri Events makes sense” said Alan Flores, Field Marketing Manager for the Los Angeles market. Our unique blend of fresh milk, real honey, and high quality proteins is what creates the Core Power Difference. We will be sampling all five flavors at all Tri Event races so make sure to stop by our booth for a free bottle.”

"Core Power is excited to be involved with Tri Events for a second year in a row," says Anders Porter, Director of Communications for Core Power. "We've had a great experience over the past few years introducing our great tasting recovery drink to the world of triathlon, and it's an honor to be associated with a series that commands so much respect in the industry. We share the common goal of doing what we can to help people achieve their fitness goals, and we look forward to an exciting year of competition."

Company Profile

Tri Events Inc. is the proud sponsor of the “Worlds Longest Running Triathlon Series.” Commencing operations in 1983 it is one of the longest operating and successful niche sports marketing companies in the industry. Its brands include the Los Angeles Triathlon Championship and Tri Express Series, celebrating its milestone (30th) Anniversary in 2012. Our fall classic features the Bonelli Olympic Distance (The BOD) and the ever popular Steamboat Express Triathlon. Tri Events is honored to have many of the most recognized elite athletes in the sport year after year call "Bonelli" and the "LA Tri-Series" a regular stop in the annual circuit.

About Core Power

Core Power is a product of Fair Oaks Farms Brands, LLC, which is owned by Select Milk Producers and the Coca-Cola Company. Fair Oaks Farms is a health and wellness company that produces and markets premium quality, value added nutrition products that start with the best milk from independent American family farmers committed to sustainable and traceable agriculture. The company’s flagship farm, located in Fair Oaks, Indiana, is open to the public and is recognized as an innovator and leader in sustainable agriculture. High protein milk shake Core Power is the first in the Fair Oaks Farms Brands line up of value added nutrition products, and is currently being distributed by Coca-Cola in select regions of the US, with a national distribution rollout underway in September. For a directory of retailers, visit www.corepower.com/stores.

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Media Relations:

Alex Soto (951) 217-7207

trieventsalex@verizon.net

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