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Tri Events Announces Alliance with Rubio’s

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West Covina, CA (March 15, 2012) - Tri Events, Inc. the proud sponsor of the “Worlds Longest Running Triathlon Series” is pleased to announce its partnership with Rubio’s.

“Tri Events is pleased to announce our continued relationship with Rubio’s for the 2012 season.” stated Carolyn Wolk, Race Director for Tri Events, Inc. “By partnering with Rubio’s, we are ensuring our ability to provide fresh, delicious food for our athletes once they cross that finish line.”

Wolk went on to state, “Our athletes will be treated to  free tacos from Rubio’s right on the spot for participating in our events in 2012 and will be able to enjoy the award and raffle ceremonies with a serving from the Rubio’s coastal cuisine menu. How cool is that!”

“The partnership between Rubio’s and Tri Events is a great one. Our food is fresh and delicious and our menu offers intriguing menu options to our guests and partners. This year we’ll be on-site serving our tasty Salsa Verde Pan Seared Shrimp tacos to our deserving participants after the race,” said Ralph Rubio, founder of Rubio’s.

Company Profile

Tri Events Inc. is the proud sponsor of the “Worlds Longest Running Triathlon Series.” Commencing operations in 1983 it is one of the longest operating and successful niche sports marketing companies in the industry. Its brands include the Los Angeles Triathlon Championship Series, celebrating its milestone (30th) Anniversary in 2012. Tri Events also offers a shorter fan favorite course titled the Los Angeles Tri-Express.

The season concludes in the fall with the Bonelli Olympic Distance (The BOD) and the ever popular Steamboat Triathlon. Tri Events takes pride in being a "grass roots" organization with the goal of providing our customers, the athletes and sponsors, with a world class experience. Tri Events is honored to have many of the most recognized elite athletes in the sport year after year call "Bonelli" and the "LA Tri-Series" a regular stop in the annual circuit.

About Rubio’s

The first restaurant was opened in 1983 in San Diego by Ralph Rubio and his father, Ray, who started the fish taco phenomenon that spread across the nation.  Today, Rubio’s menu has grown from The Original Fish Taco® to include additional chef-crafted seafood recipes that feature shrimp, wild salmon, and ono.  In addition to sustainable seafood, Rubio’s offers chargrilled marinated chicken and steak, fresh made guacamole, “no fried” pinto beans℠ and a variety of salsas, and proprietary sauces that are prepared daily.  Rubio’s is headquartered in Carlsbad, Calif., and operates 200 restaurants in California, Arizona, Colorado, Utah and Nevada. 

For more information, visit http://rubios.com.

Media Relations:

Alex Soto (951) 217-7207




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