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2011 Press Releases

Tri Events Announces Alliance with ASICS America
                TRI EVENTS INC.

Tri Events Announces Alliance with ASICS America

West Covina, CA (January 14, 2011)-Tri Events,Inc. the proud sponsor of the "Worlds Oldest Triathlon Series" is pleased to announce its partnership with ASICS America, the number one brand for the sports enthusiast.

"We are thrilled to have ASICS America back on board with us.  We have worked with ASICS in the past and are excited to be partnering with the Company once again."  stated Carolyn Wolk, Race Director for Tri Events, Inc. products were introduced in the United States in 1977 and raised the bar in technical advancements and athletic performance.

According to Lauren Fifield, ASICS Running Promotions & Assistant Marketing Manager, "ASICS America is looking forward to working with Tri Events, Inc in a more expanded capacity for 2011."  Fifield went on to add "our involvement gives the ASICS brand greater awareness to the many athletes and spetators attending the longest running triathlon series in the nation.  We look forward to introducing our fine line of running shoes to the Tri Event participant."

Company Profile
Tri Events Inc. is the proud sponsor of the "Worlds Oldest Triathlon Series." Commencing operations in operations in 1983  it is one of the longest operating and successful niche sports marketing companies in the industry.  Its brands include the Los Angeles Triathlon Championship Series, celebrating its milestone (25th) Silver Anniversary in 2008.  Tri Events also offers a shorter fan favorite course titled the Los Angeles Tri-Express.

We conclude our season in the fall by hosting the Bonelli Olympic Distance (The BOD) and the ever popular Steamboat Triathlon.  We pride ourselves as a "grass roots" organization and make it our goal to provide our customers, the athletes and sponsors, with a word class experience.  We are honored to have many of the most recognized elite athletes in the sport year after year call "Bonelli" and the "LA Tri-Series" a regular stop in the annual circuit.


Media Relations:
Alex Soto (951)217-7207


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