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2010 Press Releases

Tri Events, Inc.

* Purveyors of the World’s Longest Running Triathlon Series*


For Immediate Release

Tri Events Announces Partnership with SOLE

West Covina, CA (April 1, 2010) - Tri Events, Inc. the proud sponsor of the “Worlds Oldest Triathlon Series” is pleased to announce its partnership with SOLE®, the number 1 brand for semi-custom, heat-moldable footbeds. Professional teams in the NFL, NBA, and MLB as well as “UltraMarathon Man” Dean Karnazes, Team Nike Adventure Racing, and the US and Canadian militaries have all benefited from the support of SOLE Custom Footbeds. In recent years, SOLE has launched a line of Platinum Sandals designed to aid athletes in recovering after training or competition.

“With the addition of SOLE as a contributing sponsor, Tri Events continues to demonstrate its commitment to the athletes and spectators that compete, participate, and socialize at a Tri Events, Inc. event,” stated Bill Fulton, President of Tri Events, Inc. SOLE’S entry into the triathlon industry will raise the bar in custom fitted footwear that is so important in accelerating performance and preventing injury. SOLE’s entry into the multi-sport industry adds instant credibility and commitment to the sport of triathlon, one which Tri Events is proud to be associated with.

According to Brandi Weston, Sales & Marketing Coordinator for SOLE, “SOLE is excited to partner with Tri Events and the LA Triathlon Championship Series. We at SOLE understand the significance triathlon plays in Southern California. We also understand the significance proper fitting footwear makes during competition and the importance of recovery footwear after. We look forward to meeting the needs of this popular sport and are confident our products will surpass the athlete’s expectations and assist in accelerating their performances."

Company Profile

Tri Events Inc. is the proud sponsor of the “Worlds Oldest Triathlon Series.” Commencing operations in 1983 it is one of the longest operating and successful niche sports marketing companies in the industry. Its brands include the Los Angeles Triathlon Championship Series, celebrating its milestone (25th) Silver Anniversary in 2008. Tri Events also offers a shorter fan favorite course titled the Los Angeles Tri-Express.

We conclude our season in the fall by hosting the Bonelli Olympic Distance (The BOD) and the ever popular Steamboat Triathlon. We pride ourselves as a "grass roots" organization and make it our goal to provide our customers, the athletes and sponsors, with a world class experience. We are honored to have many of the most recognized elite athletes in the sport year after year call "Bonelli" and the "LA Tri-Series" a regular stop in the annual circuit.

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Media Relations:
Alex Soto (951) 217-7207
ancsoto@verizon.net

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Tri Events, Inc.

* Purveyors of the World’s Longest Running Triathlon Series*


For Immediate Release

Tri Events Announces Partnership with AVIA

West Covina, CA (March 12, 2010) - Tri Events, Inc. the proud sponsor of the “Worlds Oldest Triathlon Series” is pleased to announce its partnership with AVIA®, the Number 1 footwear brand in endurance sports and walking.

The agreement allows Tri Events to accelerate their focus on our athletes and spectators by working with AVIA, a nationally recognized and reputable maker of endurance sport athletic footwear.

“We are thrilled to have AVIA on board with us for the benefit of the many athletes and spectators that compete, participate, and socialize at a Tri Events, Inc. event,” stated Bill Fulton, President of Tri Events, Inc. AVIA’s long history in the endurance sports arena adds instant credibility and commitment to the sport of triathlon one which Tri Events is proud to be associated with.

According to Shawn Frack, Sports Marketing Manager for AVIA, “AVIA is excited to continue as a sponsor of the Los Angeles Triathlon Championship Series. Being based in Southern California, we understand the significance this series has in the growth of the sport and development of the athletes in the region. We also appreciate what this series offers to both the first-timer and the elite-level triathlete, and this fits nicely into our regional grass-roots marketing plans."

Company Profile

Tri Events Inc. is the proud sponsor of the “Worlds Oldest Triathlon Series.” Commencing operations in 1983 it is one of the longest operating and successful niche sports marketing companies in the industry. Its brands include the Los Angeles Triathlon Championship Series, celebrating its milestone (25th) Silver Anniversary in 2008. Tri Events also offers a shorter fan favorite course titled the Los Angeles Tri-Express.

We conclude our season in the fall by hosting the Bonelli Olympic Distance (The BOD) and the ever popular Steamboat Triathlon. We pride ourselves as a "grass roots" organization and make it our goal to provide our customers, the athletes and sponsors, with a world class experience. We are honored to have many of the most recognized elite athletes in the sport year after year call "Bonelli" and the "LA Tri-Series" a regular stop in the annual circuit.

# # #

Media Relations:
Alex Soto (951) 217-7207
ancsoto@verizon.net

===============================================================*

Tri Events, Inc.

* Purveyors of the World’s Longest Running Triathlon Series*


For Immediate Release

Tri Events Announces Partnership with Smith Optics

West Covina, CA (March 12, 2010) - Tri Events, Inc. the proud sponsor of the “Worlds Oldest Triathlon Series” is pleased to announce its partnership with Smith Optics®, the Number 1 eyewear brand in endurance sport.

The agreement allows Tri Events to accelerate their focus on our athletes and spectators by working with Smith Optics, a nationally recognized and reputable maker of endurance sport eyewear and famous for their Tapered Lens Technology (TLT).

“I am happy to announce the addition of Smith Optics who will partner with us for the benefit of the many athletes and spectators that compete, participate, and socialize at a Tri Events, Inc. event,” said Carolyn Wolk, Race Director of Tri Events, Inc. Smith Optics involvement in the endurance sports arena and sponsor some of the biggest names in the industry ensures continued growth to the sport of triathlon one which Tri Events is proud to be associated with.

Company Profile

Tri Events Inc. is the proud sponsor of the “Worlds Oldest Triathlon Series.” Commencing operations in 1983 it is one of the longest operating and successful niche sports marketing companies in the industry. Its brands include the Los Angeles Triathlon Championship Series, celebrating its milestone (25th) Silver Anniversary in 2008. Tri Events also offers a shorter fan favorite course titled the Los Angeles Tri-Express.

We conclude our season in the fall by hosting the Bonelli Olympic Distance (The BOD) and the ever popular Steamboat Triathlon. We pride ourselves as a "grass roots" organization and make it our goal to provide our customers, the athletes and sponsors, with a world class experience. We are honored to have many of the most recognized elite athletes in the sport year after year call "Bonelli" and the "LA Tri-Series" a regular stop in the annual circuit.

# # #

Media Relations:
Alex Soto (951) 217-7207
ancsoto@verizon.net

 

 

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